From American Eagle to Swatch, why brands seem to keep getting it so wrong
From American Eagle to Swatch, brands appear to be making a lot of blunders lately. When actress Sydney Sweeney’s jeans campaign came out last month, critics lambasted the wordplay of good “jeans” and “genes” as tone deaf with nefarious undertones. More recently,
What’s the secret of their success? Summer camp
Summer camp: It’s for munching on s’mores, seizing victory in tug-of-war and making lifelong friends. For this group of successful businesswomen, though, it’s also about trading tactical advice about managing boards of directors and selling companies. And fighting to get a